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Journal
Notes from the studio
Short, useful, occasionally unflattering to the industry.
How Much Does Home Staging Cost in Massachusetts?
What home staging actually costs in Greater Boston and the South Shore in 2026, what drives the price, and when it pays for itself.
Read →Staged vs. Empty: What Buyers Actually See
Why vacant homes photograph small, feel cold, and sit longer, and what staging changes about the buyer's first ten seconds.
Read →Renovate Before Selling or Sell As-Is? A Flipper's Answer
Which pre-sale renovations return money in Greater Boston, which ones don't, and how to decide without guessing.
Read →Tell us about the property.
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